Since 1968, Conservation Resource Alliance (CRA) has been the go-to group for grassroots re-wilding efforts. Healthy waters. Rich wildlife. The way nature intended. That’s what our mud-soaked boots stand for – and that’s all we do.

Initially, CRA was part of a nationwide network of Resource Conservation and Development councils. Since then, CRA has emerged as one of the premier conservation nonprofit corporations in the state, proudly serving northwest lower Michigan.

As wonderful as our state is, Michigan’s scenery and natural resources are not automatically preserved or enhanced. Fortunately, CRA has emerged as a coalition-building partner to help bridge financial and ideological gaps that affect the wild places Michiganders love.

Through our lead River Care Program, CRA maintains a consistent and prioritized action plan for each river in the organization’s region.

River Care professionals not only find and repair physical problems before they become worse, they also team with local agencies, residents, and interest group representatives for fact-based conversations. These cross-functional teams can speak openly and affect change in an agile, efficient and transparent way.